Gun Range Billboard Features Santa Claus Packing Heat


A billboard for a Northern California gun range is drawing controversy for featuring Santa Claus carrying an AR-15.

According to CBS Sacramento, the billboard for Down Range Indoor Training Center in Chico, California shows Santa with a gun and a tagline that reads: “We build AR’s for Santa.” Co-owner Steve Dyke said the local gun range had to come up with something creative to attract customers.


Categories: Free speech, US News


2 replies

  1. Yep, that’s real creative.

    Liked by 2 people

    • An assault rifle, by definition, is a military style weapon designed for the specific purpose of attacking and killing other human beings. It is an instrument of aggression.

      Santa Claus, on the other hand, is a fictional character based on a Christian saint in the Catholic pantheon, Saint Nicolas of Myra, who lived in what is modern day Turkey (270 – 343 A.D).

      So, even if an assault rifle were appropriate for hunting deer…conflating Santa Claus with weapons of death and destruction is disturbing on a multitude of levels.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: